Dollar Shave Club
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Packaging Rebrand 16
A key aspect of the retail expansion was the need to simplify our packaging approach to allow connection across the aisles. We elevated the design language without losing our signature personality. We defined a strong visual hierarchy to enable shoppability and an evolved color palette to appeal to both men and women. As we liked to say at Dollar Shave Club, it was time to grow up without growing old.
( Project Results )
RESULTS Launched Dollar Shave Club into 40,000 retail locations including Walmart, Target and drug stores.
( Expertise )
- Brand Strategy
- Creative Direction
- Brand Identity
- Package Design
- Sustainable Design
