Dollar Shave Club
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Rebrand 16
As Dollar Shave Club prepared to expand into retail for the first time, we needed to evolve from a quirky family of subbrands to a cohesive brand defined by humor, simplicity, customer obsession and innovation. We developed a new brand language that balanced simplicity with our unique wit.
( Project Results )
RESULTS Launched Dollar Shave Club into 40,000 retail locations including Walmart, Target and drug stores.
( Expertise )
- Brand Strategy
- Creative Direction
- Brand World Building
- Brand Identity
- Art direction
- Package Design
- Website Design
