Dollar Shave Club
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Product Line Subbrands 07
At Dollar Shave Club, we built each new line as its own brand—rooted in category insights and brought to life with unique names, identities, and packaging. From Superba (oral care) to Big Cloud (skincare), Groundskeeper (odor protection), Blueprint (fragrance), and Wanderer (body wash), each told its own story while sharing the same wit, charm, and insight-driven personality that defined Dollar Shave Club.
( Project Results )
RESULTS Expanded product categories from initial shave offering to include every category in the bathroom: oral care, skin care, hair care, hair styling, sun care, body wash, body odor, and butt wipes.
( Expertise )
- Brand Strategy
- Brand Identity
- Naming
- Copy direction
- Package Design
- Sustainable Design
