Dollar Shave Club
( scroll down for case study )
Blueprint 13
We started with an insight: guys use scent to set the tone for the moment ahead. From that idea, we developed Blueprint, a fragrance “wardrobe” of three fresh and three warm scents, one for every occasion. Sold exclusively DTC, the line had to evoke scent and mood through design. Each illustration paired architecture that captured the feeling of the fragrance with a key ingredient that expressed its scent.
( Project Results )
RESULTS A successful launch of an exclusively DTC fragrance line. Significant sales were driven by the unique kitting of each scent wardrobe.
( Expertise )
- Brand Strategy
- Brand Identity
- Package Design
- Naming
- Print Design
- Go to Market
