ByHeart

As ByHeart prepared to move from DTC to retail, the packaging needed to work harder on shelf. The original design, created for digital, buried key benefits and lacked hierarchy. Keeping the form parents already loved, including the infinitely recyclable all-metal can and the signature “Scoop Lock” lid, we clarified the messaging and strengthened brand recognition. Bold bars highlighted benefits, certification badges built trust, and the signature periwinkle lid and bold shapes ensured ByHeart stood out while staying unmistakably itself.