Dollar Shave Club
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Automated Retail Packaging 05
For Dollar Shave Club’s vending machine experience, even the packaging told a story. Inspired by the classic barbershop pole, the design featured type set in clean diagonal lines. Each product was merchandised by category so that, when the glass cleared, the rows formed a striking billboard—showcasing Dollar Shave Club’s full lineup across hair, skin, oral care, and more.
( Project Results )
RESULTS A 3x lift in sales in the non razor categories. Press coverage and organic sharing of the machine by the public.
( Expertise )
- Creative Direction
- Naming
- Package Design
