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Dollar Shave Club

Automated Retail Graphical User Interface 06

We designed a custom interface that brought Dollar Shave Club’s digital wit into the real world. On the product page, travel-size items orbited the striped tube packaging, inviting exploration. Click a set, and the package opened, sending each product cascading down the page with its description, turning discovery into interaction. In checkout, playful animations (a piggy bank pooping coins and a champagne cork popping) kept the humor rooted in the brand world.

( Project Results )

RESULTS A 3x lift in sales in the non razor categories. Press coverage and organic sharing of the machine by the public.

( Expertise )

  • Creative Direction
  • Copy direction
  • UX Design
  • Website Design
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