Dollar Shave Club
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Neighborhood Goods 11
We brought the Welcome to the Club campaign to life with our first retail space inside Neighborhood Goods. Designed as a mini Club experience, each location reflected its surroundings. The Dallas space drew from Texas Modern design—leather, repurposed oil barrels, and wood—paired with local furniture and custom magazines from MEL (our men’s magazine). Anchored by a working sink for product trials and sprinkled with playful easter eggs (including a joke-telling shell), it was a space made to hang out.
( Project Results )
RESULTS We expanded our retail presence to the NYC and Austin locations of Neighborhood Goods.
( Expertise )
- Creative Direction
- Retail Design
- Brand World Building
- 360 Integrated Campaigns
- Copy direction
- Package Design
- Print Design
