Dollar Shave Club

Built from the insight that smelling good fuels confidence, we expanded our popular butt wipes into a cohesive line that keeps guys feeling fresh all day. We named it Groundskeeper—a cheeky nod to taking care of all the smelly parts. A clean, sport-inspired palette reminiscent of tennis whites set the tone, paired with our signature humor to bring freshness and approachability to a traditionally unspoken category.