Dollar Shave Club
( scroll down for case study )
Groundskeeper 10
Built from the insight that smelling good fuels confidence, we expanded our popular butt wipes into a cohesive line that keeps guys feeling fresh all day. We named it Groundskeeper—a cheeky nod to taking care of all the smelly parts. A clean, sport-inspired palette reminiscent of tennis whites set the tone, paired with our signature humor to bring freshness and approachability to a traditionally unspoken category.
( Project Results )
RESULTS Increased AOV within 6 months of launch.
( Expertise )
- Brand Strategy
- Brand Identity
- Naming
- Package Design
- Sustainable Design
( Expertise )
- Brand Strategy
- Brand Identity
- Naming
- Package Design
- Sustainable Design