Dollar Shave Club
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Dollar ___ Club Brand Campaign 10
Our name was memorable. Maybe a little too memorable. The Dollar ___ Club campaign reminded people we offered more than razors. Headlines swapped “Shave” for every category we’d expanded into (from deodorant to fragrance, hair to skin, and even our infamous butt wipes) playing on the brand’s self-awareness and wit. The vending machine brought that idea to life in the real world as an interactive billboard, proving the brand had evolved well beyond the shave.
( Project Results )
RESULTS A 3x lift in sales in the non razor categories. Press coverage and organic sharing of the machine by the public.
( Expertise )
- Brand Strategy
- Creative Direction
- Activations
- Retail Design
- 360 Integrated Campaigns
- Package Design
