Dollar Shave Club
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Automated Retail Integrated Campaigns 18
As part of the vending machine experience, integrated screens displayed campaign and site-specific videos, transforming it into an interactive billboard that connected the installation to our broader 360 brand world. The videos extended the story beyond the purchase—engaging even those who simply passed by.
( Project Results )
RESULTS A 3x lift in sales in the non razor categories. Press coverage and organic sharing of the machine by the public.
( Expertise )
- Creative Direction
- Activations
- 360 Integrated Campaigns
- Video
- Print Design
- Package Design
