ByHeart
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Brand Launch 09
As the first new infant formula in 25 years, ByHeart was built to challenge every compromise parents had come to expect. Our art direction defined a new space between perfection and chaos—capturing real parents and babies in warm, funny, and connected moments. We celebrated formula as food with delicious imagery. Bright crisp photos of our iconic all-metal can, and scoop-lock lid felt as fresh as the product itself. Presented in an entertaining website that brought the brand to life.
( Project Results )
RESULTS Sold to all 50 states in just 6 days, gained 6 months of customers in the first 6 weeks and built a waitlist of 30,000 people.
( Expertise )
- Brand Strategy
- Creative Direction
- Content strategy
- Copy direction
- Brand World Building
- Go to Market
- Website Design
- Package Design
- Print Design
- Retail Design
- Social and Content
- Video
